Another lesson fron Heinlein: Buzz 101

Well, I finally got a response (of a sort) about my now months-old Robert Heinlein quote the other day...seems to have generated a lot of buzz, and most very positive. Most posters agreed that there seemed to be no ethical problem with my site using the quote, until the moderator/owner of the forum site says otherwise, at least while the book is still in development.

Meanwhile, the webmaster from whom I am supposed to be getting permission is conspicuous in his absence. So, what was the first thing I did? Simple...go back to the site and REWARD them with another positive response of my own.

The Secret: If you do the right sort of individual promotion and stay away from market hype, then the more authentic BUZZ follows on its own. How can I turn that buzz to my advantage? Try this...how about by confessing to a theft?

Shocked? Why? Ladies and gentlemen, I am PROUD to confess that I actuallySTOLE that idea (quite recently!) from Dr. A.D. Kessler! Why am I not worried? after all, Kessler and I are NOT business partners yet...he is just barely aware of me right now...I am buried somewhere in his long-term prospect lists, while I hustle to raise the fairly significant sums of money he wants for his advanced investor training course.

It's called the "what's in it for them" principle...and HE "stole" it from motivation expert Dale Carnegie, who stole it quite a bit earler, from several million people's favorite Jewish Rabbi...you know, that excessively violent guy that Mel Gibson just made a few million dollars gossiping about?

The problem in using this principle, is that at first, people will actively resist believing that you are doing it...especially when it comes to money.

The Secret: I began to respect Dr. Kessler before I had even opened the book he had sent me for FREE...because he was being endorsed in his cover-blurb by Robert Kiyosaki.

Remember, the OPEN ENDED PERFORMANCE CONTRACT lets me establish a new revenue stream with the provider's company any time I want...as long as I don't do anything which, in the judgement of the responsible decision-makers, endangers THEIR market position by offering an edge to their COMPETITION...but once I HAVE such a contract, the choice is MINE whether to implement it or not!

So...what have I done by closing several SMALL deals with EACH provider I want to implement?

Mr./Ms. Executive then says:"Who is this Wolfspyder? Who is this Francis Carmody? Haven't I heard the name before?"

Johanna Bach Schmoe, the hotshot lawyer in charge of the Ultimate Widget Enterprises legal department, says, "We certainly have...it took a while but I finally found that dormant affiliate contract he has had with us for over a year...we may want to help him out rather than sue him! After all, that BLOG of his could generate a lot of publicity in a hurry...we want that to spin IN FAVOR of UWE!"

"Wait...$2000 in product PURCHASES, exclusive of referrals, in the last six months? And you say he's handling message traffic from more than 20 different PTR Lists? We burn him now, boss, it becomes a publicity nightmare!"

"Fine...let's ease off a bit about the contractual screwup, and do a little creative handholding instead...I'd like to see what this youngster is made of!"

"Can do! Already got the new contract language right here boss!"

Hey...it's not bragging when you can back it up, is it?
This then is why...wait for it...I Will Fear No Evil...

Success,
Wolfspyder